Why Your Website designer should do a Design Audit
Consistency in web design is something that can hardly be overemphasized. It has a great way of impacting user experience. It means your visitors will keep coming to your site because they love the way information is served. When defining brand identity, you can get an experienced website designer like Web Weavers to help you get the job done.
Plus, mixed messages don’t do anything for visitors other than to get them confused and birth mistrust. So, how do you get over this?
The first step to ensuring consistency on your website and attracting new visitors and retaining the old ones is by having a design audit. Explained below is everything you ought to know regarding design audit:
Introduction To Design Audit
The term design audit simply refers to a complete makeover of your site. The main objective of a design audit is to make sure your brand is being consistently represented on every platform, whether it’s the company’s sites, social media, or TV ads. Website designer s that execute design audit normally research every branding element. Only the site design does not give a complete picture.
It is also crucial that you audit messages since there has to be coherence in all the messages, even though you are working on a visually based design audit. Website design is not limited to colors and images; they equally cover verbal or written communication.
If your branding elements and ads are consistent, visitors won’t have any trouble recognizing your company. Successful website designers concentrate on making sure that the voices, tones and messages are all consistent. The objective is to build and convey a unique brand identity in the face of customers.
Why are design audits necessary?
Design audits are perfect for successful companies because it ensures that the image or identity remains the same. However, an audit can equally become necessary anytime you notice a high inflow of work. In such cases, various departments tend to be extremely busy with their assignments. That can create inconsistencies afterwards.
A design audit equally represents the website design efforts of your company. If errors were made in the past, this would be an excellent time to fix them. On the other hand, if a good job was done, this is the time for appreciating those efforts. In summary, design audits help you assess your strategy so you can improve your site design.
How Do I Go About It?
Conducting a design audit all by yourself might be an upheaval task, particularly for those who lack the requisite experience. You can save yourself all that stress by reaching out to an experienced and renowned company like Web Weavers for such services.
A good website designer will collate your company data like ads, campaigns, business cards, logos design systems, style guides, and social media posts. In addition, items like promotional speaking, presentations, and workshops that belong to the company can be included in the audit. An independent and collective analysis of these elements will be conducted. They need to be consistent in the messages they convey. That is why a joint analysis is more important.
Your Web Design
A perfect web design ought to reflect your mission, vision, and brand identity. Design audits are meant to identify any inconsistencies related to the above-stated components. The design audit exposes the following:
Inconsistent navigation that can confuse your users
Inconsistency in logo files that make it difficult for your company to be recognized
Irregular background patterns and designs that can negatively impact your brand identity
A web design that cannot be accessed on mobile devices
Inconsistency in page design styles, creating a problematic navigation
Pop-ups that are inconsistent with company values and style guides.
Inconsistency in topography, leading to readability problems.
Landing pages that are inconsistent with colors, style guides and logo
Messages written in mixed tones, expressing a contradiction in brand personalities.
Your social media pages also deserve a great web design. A recent report indicated that close to 80% of customers admit that they were moved to make a purchase because of the company’s posts. As such, design audits are equally meant to ensure that:
All social media posts are conveying the same message
All social platforms pass messages that align with your brand guidelines
Social media pictures comprise well-sized and well-designed images
Your social content is reflecting your brand identity and values.
Use sentence casing in all your messages
Your messages are all devoid of any errors
A design audit is expected to address your competition from an SEO perspective, by looking into the following:
The competitors having higher organic traffic.
The competitors having smaller organic traffic.
What keywords are helping your competitors with their traffic?
How are your competitors using certain keywords to gain visitors?
What’s the volume of search traffic per month for your competitors?
Which page one keywords are your competitors using?
Your competitors are making use of which inbound links?
Your competitors are using what domain authorities?
How do your competitors search traffic value and their root domains relate?
Different online tools exist to help you get this job done, from SEMRush to Ahrefs, Open Site Explorer and SpyFu. Your preferred website designer would come up with charts with adjoining sections for every competitor to easily compare your company and them. In addition, visual charts help to highlight your weaknesses and strengths, showing your strategy.
Your Indexed Web Pages
Typically, design audits are meant to consider the way search engines read and index your web pages.
A professional website designer like Web Weavers would use Google Search Console to confirm the necessary information. All information concerning unread pages is stored in the robot.txt file. For all web pages to be indexed and read through, you need to abide by Google rules. You would be sent a report showing how you can fix your issues with web page indexing.
How Your Website Loads
There is nothing like having a site that can be easily accessed. Else, your visitors can be easily frustrated and will leave your site. The main factors responsible for this are 404 errors, delayed server response times, and slow loading speeds.
Google has a tool under Page Speed Insights to enable you to assess your accessibility issues. In addition, Google Search Console provides you with 404 errors so that a website designer can redirect them easily.
If you are inexperienced, it will be difficult to use Google resources to fix your website loading issues. That’s why the essence of a website designer cannot be overemphasized. Fortunately, Web Weavers is at your service anytime, any day.
Your SEO Strategy
An SEO strategy can be considered adequate if it covers these three areas: links, on-page optimization, and keywords.
A sure way to get organic traffic to your website is via keywords; it’s an indication that you are focused on tending to the needs of your visitors. So, it is essential to know the right keyword that can bring you the kind of traffic you seek. To ensure you are using the appropriate keywords, you have to check how your company ranks after every usage. What rate of conversion do you get when you use specific keywords?
Google Search Console and Analytics are appropriate for keyword effectiveness and research. However, there are others you can employ to get real-time performance on different keyword search locations.
Relevant links should be part of your website since they help search engines in ranking your site amongst the leading websites. Therefore, users would need to have inbound links to content and outbound links capable of taking them to other trusted sources.
Google Search Console can analyze these links to help you know your best-performing web pages. In addition, your preferred website designer company can use SEO tools to identify such linking opportunities, analyzing your own outbound linking system.
This parameter is what aids you in configuring your site for both search engines and visitors, since they have different ways of browsing your content.
If your site ranks as one of the best, you are gifted with new visitors. Should your content get a high level of engagement from your visitors, your site will rank as one of the best.
The search engine uses all the different tags to decipher what your website is for, including ALT and header tags. So your URL’ and page titles’ length are equally relevant for search engines’ understanding of your web page’s content for proper ranking.
Think of your content as a subset of SEO that should have a unique section. Content is of great importance when it comes to ensuring conversion and ramping up your profit. An experienced audit team will address the following:
What’s the relevance of your content to site visitors?
What’s your conversion rate after visitors read your content?
What’s your method of employing keywords in landing pages and blog posts to get more inbound traffic?
Have you optimized your content with the right keyword?
How long do your visitors stay on your site?
Are you having any issues with duplicate content?
The last 2 aspects help in ensuring a consistent SEO strategy. This strategy will serve as a guide for your content creators, assisting them in creating engaging, relevant content. Users will be able to convert more with this content type. Plus, it will enable search engines to index and read your pages. You can dig into Google if you want some additional information regarding content strategy.
Websites with poor user experience never get any favors from search engines in terms of ranking. That’s why the evaluation of site architecture is of utmost importance, as it helps you know how users are managing to navigate your site.
People have various reasons for hitting on any website. It mostly has to do with one form of solution or the other. So they must get the information they seek on time. Whatever it is they want, users prefer a secure, easy to surf, and mobile-friendly site.
Google, through their algorithm, normally penalizes sites that lack user-friendly features like these. As a result, you want to commence your design with Google Mobile-Friendly. That will help you ascertain if you’re aligning your design with the mobile-first design guidelines.
Your Brand Strategy
Design audits are not only meant to concentrate on mistakes of the past. They are equally aimed to ensure your company stays relevant in the competition and accomplish every long-term goal it may have.
That is why website designer auditors evaluate problems such as the company’s online challenges, objectives, setbacks, and strong points. Therefore, if you have a new product you intend to launch, it’s the job of the website designer auditor to interpret the above data. For both simple website and eCommerce website designs, strategy is fundamental.
How to make the most of the results
Your website designer will hand you a full report of the audit they have done. The report is supposed to show you everything you need to know about your website, especially mistakes. Upon getting the report, it is advisable that you implement everything that your auditors will recommend. With this report, you will be aware of any brand inconsistencies, along with resources to help you stay on top of your game.
When you are done reviewing the auditors’ report, you can do the needful. If the inconsistencies are not much, you can talk it over with your team. Update your style guide to ensure things like that do not repeat themselves again.
If there is a moderate level of inconsistencies, you can plan to improve your web design system. A design system has to be in place before you can achieve a coherent branding style. This consistency approach will make it possible for everyone on your team to be on the same page.
But, if the web design is marred with too many inconsistencies, you may have to rebrand the site, as that could be better in terms of image goals and pricing. So, starting afresh might be a better option for your website designer regarding ensuring consistent visuals and messages.
It is expected that website designers do audit designs because they keep your brand on track. This ensures coherence in communication that is necessary for building recognition and trust. Website designer audits give your brand the needed boost and enhance how you connect with your audience. The main objective is to retain loyal customers, better your reputation, and become attractive to new customers.
Are you in need of a website designer who would audit your site? Reach out to Web Weavers, and we’ll be glad to help.
Require assistance with improving your PAGE EXPERIENCE? Contact our amazing team at Web Weavers.
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