What’s SEO Content Writing? An Introduction to Creating SEO-Compliant Content
If you are a newbie in the search marketing world, you probably have heard about ‘SEO content writing’ on one or two occasions.
This introductive guide will be tending to three basic questions:
What’s SEO content writing?
How many SEO content writing types exist?
What SEO content strategy am I using?
However, if you still have other questions regarding SEO strategies on how to create content besides the ones I will treat here, you can drop them in the comments box. I’ll address them in my subsequent posts.
Let’s dive right in!
What’s SEO Content?
We need to dissect the phrase SEO content into smaller parts for better understanding:
SEO means search engine optimization. You can also define it as an optimization process that websites are put through to become more visible in search engines.
Content refers to information that resides online and can be easily consumed.
When we combine both definitions, SEO content writing becomes information that has been created to attract search engine traffic.
This post is not meant to teach you everything regarding how to go about search engine optimization; that is a story for another day. However, here are some tips on how you can optimize your content to get massive traffic:
Keyword Research: For anyone interested in generating traffic via search, the best approach is to carry out keyword research before writing anything. That’s how you can build your content around trending keywords or information that people are searching for.
Keyword Optimization: Keywords are meant to be used in a particular way to increase their chances of been seen during searches.
Content Organization: Your site content should be logically organized. That doesn’t just help you SEO-wise but simplifies how to navigate the site. The longer you can keep your site visitors, the better.
Content Promotion: Maximize the visibility of your new content by having it shared on social media platforms, as you also build links to your website (externally and internally)
Your Motive is Important
If all you are concerned about is search engine traffic, you may be disappointed eventually. Therefore, to create that balance between pleasing your potential and old customers and search engines, your content should be able to offer value. Refrain from working with shallow content that can only get clicks but doesn’t provide the user with any factual information. Any website that tries to promote low-quality content risks the possibility of getting punished by Google. Besides, those websites are also noted for low conversion and high bounce rates.
SEO Content Types
When you talk of SEO, it may comprise any of these:
Product Pages – E-commerce websites use this a lot. A fantastic product page can pass as a PPC landing page and SEO content.
Blog Posts – This is a straightforward way to create good SEO content writing Blog posts attract more links compared to product pages because of how engaging they are. So you can use blogs to build your site’s authority.
Articles – This could be in the form of a feature piece, interview, or news article. This is the primary content on most magazine-format websites or newspapers.
Lists – This is another kind of article, but it is usually structured in a list format (“10 Ways to Safe during the Pandemic”). One advantage of list articles is that they can be clicked upon when you see them in search results.
Guides – Guides are usually long-form content that is meant to explain how something should be done. While guides can be represented in multiple web pages, it’s highly recommended that they be put on one page. You can put up a complete guide on your site, or you could post a summarized version of it and ask your visitors to input their information in a short registration form to enable them to read the complete guide. That is a fantastic means of generating leads. Also, bear in mind that the registration form thing can reduce the SEO traffic because not everyone would have the patience to fill forms.
Videos – Generally, videos are not as many as texts on the web. That means there is lesser competition when you use videos to promote a competitive keyword. They are easier to rank than articles. Videos are an excellent channel for reaching out to your audience. You can create video tutorials that show how your product should be used. Or explain something in your niche – for instance, a plumber might do a video explaining how to clear a blocked sink. (NB: For SEO reasons, it is good to add your video’s transcript to the video itself).
Infographics are large-format pictures that consist of so much data (mostly in graphical or chart form). It’s easy to get links and page views through infographics. Nevertheless, you will need to get the remaining webpage optimized since the embedded content within the image is not readable by the search engines.
Slideshows – This has to do with displaying several images that are mainly related. Sometimes pictures mean more than ordinary text. Imagine trying to emphasize the outfits the artistes donned at the Oscars. In this scenario, your title’s SEO, image file name, captions, etc., are essential because the search engines don’t have too much to read.
Glossaries – People now prefer to look up anything online than using a dictionary. Let’s face it; you may not even know where you kept yours. If you are working in a specialized industry, a properly organized glossary can help you capture tons of traffic. Wrap your mind around medical terms, cooking terms, fashion terms, architectural terms, etc.
Directories – Directories are meant to comprise links to resources or sites relating to a specific subject. For instance, perfume blogs are solely concerned with creating directories where you can purchase perfumes, from independent shops to major department stores around.
The above are only examples of SEO content. There are still other types.
How you can develop your SEO Content Strategy
If your content has been produced in a disorganized fashion, with the hope that your users will mistakenly stumble upon it, you need to get real by committing to an effective SEO content method for the web.
Redefine your SEO content methods with these four steps:
Write out your goals
First, define your objectives as a business or website. Are you hoping to ramp up sales via your site? Are you monetizing your site through ads, which means you are only interested in high traffic numbers and people coming back to read your content? Your goal is what determines the content type you will focus on.
If you focus on driving product sales, you should focus on informative, attractive product pages to ensure high optimization for conversions and search. Your next focus might be blog content giving relevant information regarding when and how your products should be used, linking the pages where necessary. (It’s best not to use your blog to over-promote your business)
If your website is focused on advertising and you aim to get new readers via search, your content should be on rich, informational content like long-form content or videos that are entertaining, informative, or even both) with ‘sticky nature’ – meaning keeping your visitors for a long time.
Consider your audience
Know everything possible about your audience. Analytics software and surveys can give you a better insight into who your audience is. Develop marketing characters or personas that are indicative of your ideal customers and visitors. Then try to figure out the content type that will be suitable for such personas.
For instance, if you’re running a B2B site which is after C-level execs, you may want to focus on high-quality white papers that are downloadable and readable later.
If you’re targeting tweens and teens, you may want to go with regular updates and employ more videos and fewer texts. You equally want to be sure the website has been optimized for mobile devices.
Create an editorial calendar
The moment you know your target audience, and why you’re targeting them, you can create an editorial calendar. Editorial calendars simply dictate when you get new content published, as well as the content type. This will enable you to work with a timely and organized schedule (if you run a blog, you might want to be consistent and regular about creating new content). This will also prevent the idea of resorting to last-minute topics.
Tips to help you create and adhere to your editorial calendar:
Use Google Calendar or Outlook – Your entire marketing team should be aware of your editorial calendar. Create reminders that will notify your authors whenever a deadline is close.
Consider the creation of ongoing features – a blog for food may do a unique recipe on Mondays. Create one category for every ongoing feature so that visitors can quickly locate all your special Monday recipes in a single place.
Allow yourself enough lead time if you are dealing with content types that are more complicated, like infographics and videos. These often require many edits before they can become perfect and are more challenging to get optimized for search.
Your plans should be short-term – Calendars are mostly altered after one or two months because marketing goals, staff, or budget might change. So don’t start planning a year because you may just be wasting your time.
Analyze and re-evaluate
Get a grip on your website’s analytics. Carry out a regular assessment of your SEO content to know where you are making progress. Some success factors comprise links, page views, comments, social shares, and conversion rates. Focus your analysis on two main goals:
Identify your successful strategies, so you don’t have any problems re-applying them – Check for patterns. Is your audience in love with videos? Then focus on videos! Tweak your editorial calendar to enable you to have more time for the content that works for your audience.
Dedicate time to update and improve older SEO content – if you’ve attempted optimizing your article for one particular keyword. Still, it’s only getting higher traffic when you use another keyword in that category, then re-optimize your website for that new keyword. It’s possible to get more traffic when you insert such keywords in your title.
We have come to the end of the introduction of SEO Content writing. Please remember to drop your questions in the comment section if you still want to know other things regarding how to perfect your SEO Content methods.
Require assistance with improving your SEO Content? Contact our amazing team at Web Weavers.
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